ABOUT US

anameisalabel transforms existing garments and fabrics into distinctive, sculptural, handmade pieces – each with an original character.  This reconstructive approach produces unexpected associations, juxtaposing different fabric types and genres, textures, colours, patterns and shapes through the experimental technique of textile collage.

                “”a name is a label” have created a fresh new approach to recycling clothing” 

(Alex Schleibs, stylemelbourne, 2009).

The pieces can be styled in various ways, fitting a range of different body shapes, and creating a number of different looks. They can be worn as every day wear or occasional, suiting personality or state of mind. No two pieces are alike: a challenge to conformity. The work is trans-seasonal, defying set trends.

Second-hand materials are sourced from everywhere, including second-hand stores, vintage shops, fabric outlets and markets. In a world where fashion is increasingly disposable and generic, ‘a name is a label’ advocates a discerning attitude to the clothes on your back: true environmental sustainability without compromising on design and style. Excess and unwanted materials are reinvented, giving them a second life, and minimising waste.

The label came to life while Melbourne-born designer Nicole Fausten was living in Guadalajara, Mexico and became interested in the punk rock music movement. Inspired by what was created with limited resources and passion, she started making bags and skirts out of discarded jeans, and collaborated with a local graphic designer to screen print bold images onto the finished pieces. Going nameless for some years, Nicole’s design practice re-settled in Melbourne after considerable time abroad,  identifying itself as ‘a name is a label’: a moniker that rejects conformity to brand-named fashion in favour of the clothes themselves - celebrating genuine individuality and self-expression.

anameisalabel uses existing fabrics. Given each garment is composed of many different second hand materials, the origin of those used in any given garment is not always known

An integral component of the design integrity of each garment is its hand crafted nature 

Handmade characteristics may include small irregularities or quirks

          

Fraying, holes or marks in the fabric are intentional and add to the character of the garment

Garments are not lined in order to keep with the label’s sustainable principles to minimize material waste

Garments are not of a conventional shape and fit each body differently. They are therefore photographed on an Australian standard medium sized mannequin to give an idea of general fit and form

Mailing List

anameisalabel@gmail.com

Facebook

facebook.com/anameisalabel